|
glossary-O |
| Opt-In |
| Also known as subscribe - Requesting to
receive information from a company via e-mail.
All responsible email marketers ensure that
only users who have opted in receive their communication. If you haven't opted in - it's
SPAM ! |
| Opt-Out |
| Also known as unsubscribe - The act of
removing oneself from a list or lists so that
specified information is no longer received via
e-mail. |
| Opt-Out |
| Also known as unsubscribe - The act of
removing oneself from a list or lists so that
specified information is no longer received via
e-mail. |
| Organic Search |
| These are the listings generally found on the
left hand side in search engines , and are not
influenced by direct financial payments.
Listings are results based on factors such as
keyword relevancy within a webpage: SEO is
used to boost success. Also see Natural
Search. |
| ORM |
| Online Reputation Management - the only way
you can measure what is being said about your
company, product and business methods
online. How you are portrayed online is a vital
part of any PR strategy, especially when that
portrayal is negative. |
| Outbound links |
| These links will, once clicked on, take users
to another site. |
| Open Rate |
| This is also referred to as the read rate. This is
the number of emails that are opened in an
email marketing campaign as a proportion of
the total emails sent. |
| OMPL |
| A file containing a list of RSS URLs . Often
used for sharing feeds amongst users. |
| Online Press Release |
| Press releases distributed over the Internet. It
is aimed at a broader segment of reader
including social media, consumers and
journalists |
| Open Source |
| Free for everyone to use! |
