|
glossary-L |
| Lame-Ass Syndrome (LAS) |
| This unfortunate yet common syndrome results in sites that will not function without the WWW in the URL ; it is caused by System
Administrators presenting signs of severe DNS laziness. |
| Link |
| A link is a URL imbedded on a webpage, if
you click on the link you will be taken to that
page. |
| Link Rot |
| When you click on a link and receive an error
message or a notification that the website has
been moved. This highly frustrating
phenomenon known as link rot is detrimental
to SEO as spiders cannot keep up with the
changes. This could be solved by a redirect
link being inserted. |
| Landing Page |
| The page a user reaches when clicking on a
paid or organic search engine listing . The
pages that have the most success are those
that match up as closely as possible with the
users search query. |
| lol |
| Abbreviation for laugh out loud, kinda dorky
but we use it anyway (lol). |
| Load Time |
| The length of time it takes for a page to open
completely in the browser window. |
| Link Checker |
| These tools are used to check your site for
broken hyperlinks . Very useful. |
| Link Popularity |
| A measure of the quantity and quality of other
webpages that link to a website. |
| Log File |
| A file that is automatically created by a web
server listing actions that have occurred. Log
file analysis tools show where visitors are
coming from, how often they visit, and track
their path through the site. When used in
conjunction with cookies they provide a much
greater depth of information. |
| Link Exchange |
| See Banner Exchange |
| Local Area Network |
| LAN. A network of workstations sharing a
server within a relatively small geographic
area, like in an office. |
| Log Analyser |
| Software that provides information about a
site’s visitors, activity statistics, accessed files,
click-through paths and other analytical data
based on the users behaviour. |
| Linux |
| An open source operating system based on
UNIX. Linux is used to run Web Servers. |
| Link Bait |
| A technique for providing content that attracts
links from other web pages. |
