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glossary-F |
| Frequency Cap |
| Frequency caps are present to limit the number of times we are exposed to the same online ad. Essentially it preserves what little we have left of our sanity. |
| Feed |
| See RSS and RSS Reader |
| Flog |
| A fake blog as in the Edelman/Walmart Fiasco. |
| Forward Button |
| This button allows you to go forward again once you have used the back button . |
| FAQ |
| Frequently Asked Questions. It’s always useful to have a section like this on your site to give users quick answers to questions they’re likely to have. |
| Floppy Disk |
| A soft olden day type of Memory Stick. |
| Frequency |
| This is the interval, at which email efforts such as newsletters are repeated, (weekly/monthly etc.). |
| Favicon |
| This small, nifty icon identifies a bookmarked site. |
| Flash |
| Developed by Macromedia, Flash is essentially a multi-media technology that incorporates interactivity into a site. It brings the wow factor to a site, but be warned… the search engines are far from fond of this technology. A little Flash maybe, all Flash – most definitely not. |
| Frames |
An HTML technique used to combine two or more HTML documents within a single web browser screen. Frames can often cause
accessibility and usability issues and their use
is largely discouraged by good designers.
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| FTP |
| File Transfer Protocol is a standardized
method of moving files across the Internet |
| Fold |
| Everything you see on your computer screen for that page. All your critical or most important information should lie above the fold in order to reduce scrolling. |
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